Client: LYDC London
LYDC London: Client Brief
LYDC London, a contemporary footwear brand, was launching a new line of super-comfortable and affordable casual shoes—designed to combine everyday comfort with effortless style.
The goal:
- Deliver end-to-end execution—from model scouting and arranging locations & props, to product photography and a one-month social media content plan to support the launch.
Client Requirement
LYDC London approached us with the requirement of launching their new line of casual footwear that blends comfort with style at an affordable price point. They wanted end-to-end execution support that included model scouting, arranging locations and props, and delivering high-quality product photography. Along with the creative production, their focus was on building a one-month social media content plan that could highlight the collection’s everyday wearability, connect with young audiences, and position LYDC London as a go-to brand for stylish yet budget-friendly footwear.
The Challenge
When the client approached us, they were facing three major hurdles:
- The social media content had to be built hand-in-hand with the product shoot, ensuring visuals were versatile and launch-ready.
- The team had just 15 days to complete planning, execution, and delivery ahead of the official launch.
Our Strategy
We approached the challenge with a streamlined process:
- Planning & Scouting
- Identified models who fit the brand’s urban, everyday aesthetic.
- Selected locations & props that reflected casual, on-the-go lifestyles to highlight comfort and affordability.
- Product Shoot & Content Capture
- Captured both product-focused shots (to showcase details and design) and lifestyle imagery (to show comfort in action).
- Built versatility into every frame so the same shoot could power both ads and organic social content.
- Social Media Content Calendar
- Developed a one-month plan mixing hero product posts, lifestyle visuals, and engaging short-form content.
- Balanced premium aesthetics with approachable messaging to highlight the shoes as both stylish and budget-friendly.
Execution
- Conducted model scouting and curated lifestyle-driven locations & props to align with the brand’s casual, urban aesthetic.
- Executed a versatile product shoot capturing both detailed footwear shots and lifestyle imagery for ads and organic content.
- Designed a one-month social media content plan that balanced premium visuals with approachable messaging to highlight comfort and affordability.
Results
- Delivered a complete content bank and one-month social calendar within 15 days.
- Built a visually cohesive feed that made the brand look aspirational while emphasizing everyday comfort and affordability.
- Created content that was flexible enough for launch campaigns and long-term use.
Key Takeaway
When launching in a competitive category like footwear, comfort and affordability need to be shown as well as told. By blending aspirational photography with relatable storytelling, LYDC London was able to launch quickly while still looking premium and approachable to its target audience.
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